For men who lead with confidence — no matter the occasion. Luxuriously...
Overall rating: 5 / 5 from 252 reviews.
Wonderful
Sabbe 1 - 0 Gucci 0
Sabbes have become an everyday essential for me – soft, comfortable, high-quality, while still offering enough support for sports too 😍
Honestly, so lovely and comfortable! 😍 Sabbe is definitely my new fave 🤍
The shorts are absolutely TOP and I highly recommend them!
I don't think I've ever worn underwear this comfortable. It honestly feels like I'm not wearing any underwear at all. So soft and comfortable 🫣
Marathon done, and it was great running in my Sabbes. Even when I put them on that morning with my nerves completely upside down. 🤭🤭🤭
Lovely material and good quality.
Simply my favourites and so, so comfortable and soft. Like a hug for your body
Such a beautiful and comfortable set!! It fits so well – definitely my new favourite underwear! 💛
The design is so simple yet so sexy. Underwear that fits like a glove… incredibly comfortable. ❤️
The material is soft, breathable and high-quality, and the underwear is genuinely comfortable to wear – even after a long day, it doesn't dig in or feel uncomfortable. The bralette provides good support without feeling too tight, and the fit is true to size. The design is simple, elegant and feminine at the same time. I definitely recommend it to anyone looking for comfortable and beautiful everyday underwear while supporting an Estonian brand.
Unbelievably good quality, especially great for sports – they stay perfectly in place!
I’ve worn August Sabbe both in Estonia and abroad, and I’m really happy with it. It’s very comfortable, breathable and made from high-quality, slightly stretchy material that fits the body perfectly. The stitching is strong and well-made, and the material feels great even on sensitive skin. I also love that the top can be worn separately as a top in warm weather. Overall, very comfortable, practical and excellent quality.
Super happy!! So comfortable to wear and the quality is amazing 💖
I’m very happy. It also fits really well on a larger bust. Really hoping for a pink one too ;)
Heatwave in the US. Luckily Facebook keeps showing me your ads. At +41°C in Yellowstone National Park, I immediately remembered what I needed to do. If I wear a bra at all, it's only a Sabbe one.
Super comfortable and goes with everything. My new favourite T-shirt!
My absolute favourite underwear 🫶🏻
Sabbe check complete – everyone on the U20 national team has Sabbes
Comfortable and beautiful… Really hoping for a pink one too.
First Midsummer with Sabbes. Sabbes are high class 💋
Such a lovely and soft material. Highly recommend. My package arrived in Italy in 4 days from the augustsabbe.eu website.
Very happy, and my wife is too. She even helped with the review :)
Sabbe T-shirt – quiet confidence that speaks for itself 🙌
Absolutely the best underwear – comfortable, durable and always a reliable choice. Whether you're travelling or on the court, Sabbe keeps you feeling good all day. This is not sponsored.
If they look good even hanging on the clothesline, they look even better on! High-quality, durable and incredibly comfortable 👏
It’s over, Calvin Klein, it’s over. Estonia belongs to Sabbe
The most honest reaction is in the screenshot. Sabbe really is 10/10. Keep it up
The August Sabbe underwear set perfectly combines beauty, comfort and quality ✨ It’s incredibly soft and lightweight – so comfortable that you forget you're even wearing underwear. At the same time, it looks stylish and confident, making it suitable for both everyday wear and more active days. 🤍 For me, it’s important that underwear is both beautiful and practical, and August Sabbe delivers on both completely. Definitely a rising favourite in the world of underwear! 😍
Top-level underwear. Bravo Henri Drell
Super high quality and comfortable 🤩 Such a lovely material and fits like a glove! 🥰
I usually wear an M and this underwear fits perfectly. The material is very soft and gentle on the skin, and genuinely comfortable to wear. It doesn't dig in or bother me, and stays perfectly in place all day. I'm extremely happy and definitely recommend it to anyone who values comfort and quality 🖤
I'm not really a bra wearer – they rub, the labels are annoying and they're uncomfortable. But I wanted something genuinely comfortable for going to the mountains and found Sabbe bras. They are sooo comfortable, perfect for active activities, and feminine at the same time.
Whether I'm at the gym, at work or at home – I don't wear anything but Sabbe anymore. Having worked in a sports store, I can confirm that no brand makes underwear this skin-friendly, comfortable and feminine! 💛 A Sabbe fan forever
The best underwear I have ever worn! No rubbing or digging in anywhere, and incredibly comfortable and lightweight. Highly recommend!!! 5/5
August Sabbe underwear became my favourite because of the comfort and gentle feeling on the body – exactly what a woman should feel! I also have to mention that the mesh panel makes the underwear sexy, while still making it suitable for sports. I had black, and now I have white too – a must-have in the underwear drawer! I can confirm it is 100% worth wearing!
Extremely comfortable – wearing another brand now feels wrong. Perfect for both training and everyday wear.
13-year-old sporty boy, size XS 👌. Very comfortable boxers and perfect for sports. I play basketball and they keep up with the pace really well. They stay in place even after a hard workout and an ice bath! 💪🏀 Highly recommend! 🔥
Very comfortable and good-looking underwear. Perfect for sports and great for everyday wear.
Every Man Can Be a Hero
August Sabbe was Estonia’s last forest brother — a man who chose courage over surrender. Hidden in the woods for years, he proved that even with nothing, a man can still build something that lasts.
His story lives on through August Sabbe Underwear — a daily reminder of resilience, loyalty, and never giving up.
